The signal was drowning in noise
In a world of infinite content, the challenge isn't access — it's knowing where to look. INFLU started as an internal tool to surface what matters from millions of social posts.
The problem
Our team was spending hours every week manually scanning Instagram for emerging trends and creators. The data was there — but there was no tool to make sense of it at scale.
The prototype
We built an internal scoring engine that tracked velocity, engagement quality, and trend phases. Within weeks, it became the most-used tool on the team.
The platform
Rebuilt the engine for external use. Added creator analytics, the mega filter, and a full media discovery feed. Designed for teams, not just individuals.
INFLU launches
Opened to brands and agencies who face the same challenge. INFLU now tracks thousands of creators and tens of thousands of posts in real time.
Signal Over Noise
Every feature we build reduces noise and amplifies signal. If it doesn't help you find what matters, we don't ship it.
Speed Is Everything
Content moves fast. Our pipeline refreshes every 10 minutes. Stale data is worse than no data.
Built for Builders
We build tools we want to use ourselves. Clean interfaces, fast loads, keyboard shortcuts, CSV exports.
Intelligence should be instant
We believe content intelligence should be accessible, fast, and beautifully simple. Every feature we build starts from that belief. No dashboards for the sake of dashboards. Just signal.
Want to join us?
We're always looking for curious, craft-driven people who care about building excellent tools.
Get in touch